The newest of the 3 stars of the group is located in Piazza Santa Maria Novella.
Open from late 2014, for young globe-trotters and design lovers, its decor pays
homage to the world of denim with coatings in the famous Genoa canvas and blue
touches in the rooms and common areas. United by the fashion and young philosophy
of the Hotel Rosso 23, physically is joined to the latter by an internal connection,
with large common areas and services of a four star hotel that introduce a new
innovative format "Two in one" in the world of hospitality: two hotels, two different
styles together under the same roof.