Whythebest Hotels is a new hotel group, sophisticated and smart at the same time, achievement of an enterprise project born on 2004 with the opening of the first Property, the Santa Maria Novella Hotel.

The Whythebest brand describes in fact a new concept of hospitality, attentive to the modern needs of the travellers and providing a broad-based high-quality offer, with a big sense of value for money.

So far, the property portfolio of Whythebest Hotels is composed of six Hotels and an amount of about 300 rooms, each one with its own great personality and all of them oriented to fulfill the needs of a rapidly changing market. Where today, more than ever, the most important factors are: an outstanding service, the location and the moderate size in which the Guest can really feel himself "at home".