WhythebestHotels are a group of refined and elegant Italian hotels that have created a new concept of hospitality, catering for the demands of today’s travellers. Whythebest hotels offer excellent value for money: a portfolio of 6 hotels in the heart of Florence with over 300 rooms between them, all sharing the same stylish design and impeccable service. The relatively small size of the hotels creates a welcoming atmosphere, which allows guests to feel “at home”.
Grand Hotel Villa Cora is the signature hotel of the group and is housed in a luxurious 19th-century villa with swimming pool, only a few steps away from the Boboli gardens.
Hotel L’Orologio A totally unique hotel inspired by the world of luxury watches, for a sophisticated and discerning clientele.
Hotel Santa Maria Novella An historic art hotel, with a wonderful view of the famous piazza in the heart of the city.
Hotel Balestri A classic hotel on the banks of the Arno a few steps away from the Ponte Vecchio, ideally situated for discovering the city.
Hotel Rosso 23 An atmospheric urban riad decorated in shades of red, hidden in an ancient noble palace.
Hotel Universo An eclectic B&B with pop and 70s influences, for a young and adventurous clientele.
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